Blog
Thoughts on content amplification, AI, and building in public.
2026-04-11
The AI Purpose Gap: How We Got Our Content Pipeline From 24% to 83% Instruction Compliance
Three prompt engineering iterations took Sembra's content pipeline from 24% to 83% LLM instruction compliance. Here's what actually worked.
2026-02-16
Why I'm Building Sembra: From Frustrated Engineer to Content Amplification Founder
I wanted to create content but couldn't justify 10+ hours/week on manual repurposing. Here's why I'm building Sembra—a tool that amplifies content, not just summarizes it.